Survey The Land
Learning Path
Due Diligence
Get the worksheet here: https://bit.ly/3wwew8L Some abbreviations you'll encounter:
- GMB: Google My Business page / Google Business Profile (Google Maps listing)
- NAP: Name, Address, Phone number (of a business)
- Citation: Anywhere a business's NAP is listed online
- TF: Majestic.com's metric for authority- 0 to 100 number representing how influential (authoritative) a website is.
- Backlinks: Any link to a website. Google tracks the number of links a website has leading to it and uses that as one ranking factor.
- Search volume: how often people search a specific keyword phrase.
This training video is about the first step in the process of finding a niche and doing due diligence. The speaker emphasizes the importance of surveying the land and finding a place to build.
They mention creating a glossary and providing videos to help understand the process step by step.
The speaker introduces a worksheet that covers the important aspects of due diligence https://bit.ly/3wwew8L and suggests downloading it for each niche.
Also mentioned the importance of market population and making hard decisions. The speaker encourages tracking every step of the process to become smarter and improve future projects. They mention that they will provide guidance on how to look up information for the due diligence process.
Niche Pop
WE ONLY WANT NICHES WHERE CONTRACTORS GO TO THEIR CUSTOMERS' LOCATION TO PERFORM THEIR SERVICES
There are no "perfect" niches but not all niches are created equally.
Pay attention to the elements in our worksheet.
The riches are in the obscure niches.
Think outside the box when choosing a niche and do your research!
Focus on phone-driven businesses that generate customers through phone calls (not walk-in traffic)
Check these out for niche ideas:
Thumbtack
Home Advisor
Angi
In Australia, check out https://hipages.com.au/
and in the UK, try this: https://www.starofservice.co.uk/
Elsewhere, go here https://www.starofservice.com/
(scroll to the bottom to switch locations)
50k - 350k population size is a good starting point.
Always remember: there are no shortages of businesses out there who need your help!
Check with your local state laws to see if you need a license to generate leads in a specific niche.
Call your local secretary of state, your local chamber of commerce, or simply check Google.
Another thing you might do is check local competitor websites to see if they have a license prominently displayed.
Lets Go
Learn in full detail how to select a niche and follow this lesson as it dives deep on the Due Diligence Worksheet.
Businesses in Niche
Once you’ve established your niche, figure out the number of active businesses in your target market.
Too few businesses in your area may mean less leads due to lack of competition.
More competition = hungrier businesses for leads.
We recommend a minimum of 5 active businesses.
Getting SEO Quake
We recommend using Google Chrome as your web browser.
Download and install SEO Quake
Using SEO Quake
Please note: SEOquake no longer displays domain age. We recommend using whois.com to find this information.
After you install SEO Quake, turn it on in your web browser.
SEMrush Links - the amount of backlinks SEMrush found for the queried page.
-Disregard the LD metric -
SEMrush Linkdomain -
the amount of backlinks SEMrush found for the specific www./non www. version of the domain.
We are trying to determine WHY our competition is ranking so high in the search engines.
Useful features include seeing how many links and pages a website has, as well as the age of a site.
Keep in mind that in a best-case scenario, website quality is usually determined by a high number of pages (more content), a high number of backlinks (more votes), and a high age (more authority).
Whitespark
Get citations done for you at https://www.snapps.ai/citations
A citation is simply a business being "cited" or mentioned somewhere online, usually in online directories such as Google listings, YellowPages.com or Yelp.
They are normally a combination of a company name, address, website and phone number.
Citations are important for gettting in the Google Map Pack aka "3 pack" (see image) and play a major role in attaining Google validation and getting more traffic to your lead gen site.
If you want to get ranked in the local map pack, it's important to research citations within your target market and try to beat your local competitors. Whitespark.ca has a useful tool called the Local Citation Finder that allows you to see how many local citations your competition has in your niche. In general, you want to have the same number or even more local citations as the top 3 local businesses in your market.
Low Hanging Fruit
"Low hanging fruit" refers to niches that will be the easiest to dominate locally by understanding how the Google Map listings coincide with the organic search listings below.
The Google Map listings heavily follow the organic listings of local websites. So if a site doesn't rank high organically (on page 1 of Google), it probably won't rank in the 3 pack.
ARE ALL 3 GOOGLE MAP LISTINGS ALSO RANKING ON PAGE 1 OF GOOGLE?
IF YES, THEN IT IS NOT LIKELY A LOW HANGING FRUIT NICHE AND WILL BE HARDER TO RANK.
IF NO, THEN IT MAY BE A LOW HANGING FRUIT NICHE AND WILL BE EASIER TO RANK.
Picking Your Niche
In real estate, experts know the money is made when you buy the deal. Which is why they spend so much time and money on research. After all, it's all about location, location, location, right With digital real estate, it's no different. Research and due diligence is key.
This course will give you the tools and the training you need to do your own research!
EZ Money Clients
We tend to do business with – and refer business to – those people we know, like, and trust.
People who know you personally are much more likely to become a client than a perfect stranger.
An extremely common mistake is only approaching
ICE COLD traffic or ICE COLD prospects.
PROSPECT RANKINGS
EZ $$ – People you know, who have a business, and currently want or will want the skills you are learning.
(e.g. Friends or family members that are business owners or businesses that you've personally spent money with & currently paying for advertising, using Google Adwords, Thumbtack, etc)
TOP TIER – People you know, who have a business, but are NOT looking for your skillset but are willing to listen.
(e.g. Business owner friends or acquaintances that are NOT currently advertising anywhere but may be willing to try some of your leads out)
MID-LEVEL – People you DO NOT KNOW, who have a business, and are currently looking for your skillset.
(e.g. Business owners that are currently using Adwords, Craigslist, Angie's List, Thumbtack, Home Advisor, etc)
ICE COLD – People you DO NOT KNOW, who are NOT looking for your skillset, BUT THEY COULD USE IT!
(e.g. Business owners who don't have a website or have a website but are ranking on page 2, 3 or 4 in Google and not spending any money on Adwords or Thumbtack, etc)
Search Volume
On this Live Dan answers all Questions Search Volume related and gives you a birds eye view of what you should be doing - don't miss it!