Learning Path

• 1

  Goals

  Goal Calculator: https://www.certz.io/goal-calculator

  All Calculators: https://www.certz.io/tools_calculators  (scroll to the bottom of the page)

  
  

  
  

  
  

• 2

  Plan of Attack

  In our video today, we lay out a strategic plan of attack for navigating through our training program.

  We stress the critical importance of fully engaging with the training and mastering every step of the process.

  The initial run-through is a crucial learning phase where you'll acquire the necessary skill set and develop a

  comprehensive understanding of the tasks at hand.

  
  

  We caution against the temptation to breeze through the videos or skip the practical work.

  
  Such shortcuts undermine the learning process, preventing you from gaining

  the confidence needed to excel and evolve into a true professional in your field.

  Furthermore, we acknowledge that the plan of attack might evolve with future iterations

  of the training, reflecting our commitment to continuous improvement and adaptation to changing needs.
  

  Overall, our message is clear: success in this training program hinges on your commitment to follow

  the laid-out plan, invest the required time and effort, and diligently acquire and apply the skills taught.

  This approach is fundamental to achieving your goals and thriving in your chosen area of expertise.
  

• 3

  Cogs in the Wheel

  In our discussion today, we delve into the crucial aspects of navigating traffic components in local marketing. We introduce the metaphor of "cogs" on a wheel to represent the diverse strategies and techniques essential for enhancing your online presence and generating leads effectively.

  
  
  

   

  
  
  

  We emphasize the pivotal role of platforms like YouTube, particularly for optimizing videos and prospecting, as a key component in our marketing wheel. The importance of citations for Google local listings is also highlighted, pointing out their significant impact on boosting visibility in local searches.

  
  
  

   

  
  
  

   

  
  
  

  Moreover, we stress the necessity of learning and mastering each element of the marketing process. This includes building a website correctly, ensuring it serves its purpose effectively, and creating high-quality content that resonates with your target audience.

  
  
  

   

  
  
  

   

  
  
  

  Our aim with this video is to equip you with a holistic understanding of the various facets involved in local marketing. We want to guide you on how to effectively leverage these components, ensuring you have the knowledge and skills to thrive in your local marketing endeavors.

  
  
  

   

  
  
  

   

  
  

• 4

  Monetization

  Calculators Mentioned: https://www.certz.io/tools_calculators

  
  

  The video discusses the concept of commission-based business models and how they can be beneficial for business owners. Commission-based models allow business owners to only pay for the deals or jobs that are brought in, minimizing their risk. The video also mentions the challenge of tracking commissions and suggests recording phone calls with the consent of both parties as a way to ensure transparency and trust. The speaker encourages viewers to think big and leverage their skills in entrepreneurship. Additionally, the video mentions that calculators and guides will be provided to help viewers determine pricing for their services. Different pricing models are discussed, each with its own advantages and considerations. Overall, the video emphasizes the importance of turning these skills into a profitable business rather than just a hobby.

  
  

  This is NOT a hobby. This is a real business (make sure you register it with you state). You will become an expert in web leads, traffic, and phone calls.
  There are several ways to generate income using your new skillset for your own business or a client:​​​
  ​
  COMMISSION
  • Lowest risk for business owner
  • Not the most secure for you, difficult to track
  ​• You must have trust with business owner
  
  PAY PER LEAD / PAY PER CALL
  • Very little risk for business owner
  • Can be for your own web properties or a client's
  ​
  FLAT FEE
  • Largest risk for business owner
  • Predictable monthly income for you
  ​• Can be for lead generation or SEO services​​
  
  ​4. HYBRID
  • A combination of any of the following:
  ​commission, pay per lead, or flat fee​
  
  5. ARBITRAGE
  • You become the business owner
  • Grunt work, less time freedom
  
  6. CONSULTING
  • Teaching and educating a company
  • Not residual (but usually lucrative)